Bob Cut MagazineS Target Audience: Target
Target’s marketing strategy is based on its demographic group and product segmentation. The company has taken advantage of the shift in customer demographics, which began to change in the early 2000s. The emergence of the digital retail age and preference for ‘one stop shop’ experience has given rise to millennials and urban consumers who have more disposable income than their rural peers. Target identified this market gap by offering more goods and services in upmarket locations....