BJ’s Wholesale is a company that was founded in 1984 by department store company Zayre. The company is known for its main office being situated in Westborough, Massachusetts. The company is also known for its warehouse club concept which was first introduced in the United States.
The BJ’s Wholesale Club Story
The Wholesale Club era began right around the same time as its direct competitors, Costco and Sam’s Club. While it is an independent company with a proper stronghold today, BJ’s wasn’t always the strong business we know it to be today. The company was plagued by the passing of the baton of ownership multiple times- while it was conceived and begun by Zayre, it was later sold off to their competitor at the time, Ames. They then created TJX Companies, which kicked off its warehouse division with BJ’s and the now non-existent HomeClub, which together formed Waban Incorporated.
Later, Waban Inc. turned BJ’s Wholesale Club into an independent entity- as it is known today. ..
BJ’s stands for Berkley Jensen, one of the company’s own private brands. The story behind the acronym is a little more complicated than that. The first president of the company, Mervyn Weich, named his daughter Beverly Jean after him.
What Makes BJ’s Wholesale Club Unique?
BJ’s Wholesale’s membership-based sales model is a novel idea that has been around for decades. This system allows customers to enjoy the full benefits of their membership, which keeps their customer base strong. This system ensures that each customer enjoys the maximum benefit of their membership and thus, keeps them loyal to the company.
BJ’s Wholesale Club is a successful retailer because they have a limited geographic reach. They are expanding their business, and this could lead to direct competition with larger retailers. ..
More about the BJ’s Wholesale Club Membership Model
At BJ’s Wholesale Club, the membership model is structured at three tiers, with corresponding benefit levels for each- The Inner Circle, the 2% Membership and the Business Membership. The Inner Circle members get various coupons, add-on membership facilities and complementary facilities as well. The 2% provides all the same benefits as the Inner Circle but also provides an extra 2% cash back upon each purchase. The business membership is more suitable for those buying for resale purposes. So you could buy their laundry detergent (which is what you came to find here in the first place, wink wink) for your own consumption or to sell again if you’re a commercial entity. Add this to the fact that customer convenience is given its due diligence at BJ’s Wholesale Club- memberships can be renewed right at their store counters- BJ’s perfectly justifies its longevity, however silent.
What else does BJ’s Wholesale Club sell?
BJ’s Wholesale Club is a membership-based organization that sells a variety of household products and groceries. The club has more than 5 million members who pay to be part of the club and buy their products by the bulk.
BJ’s Wholesale Club has been a mainstay in the industry for many years, and despite some rocky starts, it has continued to grow and develop. With plans to open new locations and tap into new markets, we can expect this brand to continue to grow even larger in the years ahead.
