What does the law suggest?
The company is not in any position to honor the incorrect price and they don’t have to carry on with the price lesser than the original and thus endure the loss. Even if the price of a product once displayed incorrectly, the company can deduct the original price from customers after correcting this mistake. That means customers are not encouraged to go ahead with disputes regarding incorrect prices on an e-commerce website.
Third-party pricing mistake
Double pricing mistake
How are price mistakes identified?
A large difference in the price of a product can lead to a large number of customers reporting the issue to the site. This would lead to a “price issues” section on every product page, where customers can report any unusual pricing issues.
Why do price mistakes happen?
There are a few things that can be done to avoid price mistakes on e-commerce sites. First, it is important to use the correct spelling of the product name and the correct capitalization of the product’s letters. Second, it is important to input the correct prices for products in the shopping cart. Third, it is also important to check for typographical errors when making purchases. Finally, it is also important to keep an eye on website security and make sure that any passwords are not easily guessed by unauthorized individuals.