List of Zynga’s Competitive Advantages
Zynga’s ability to tap into a large customer base is one of its biggest assets. This platform is appealing to customers because it gives them something fun and exciting to do when they’re bored, or when they want a break from reality. It also allows Zynga to collect data about those customers and offer them highly relevant advertisements.
Zynga has a lot of cash and is planning to invest it back into their company. This indicates that they are serious about returning capital to shareholders and plan to continue investing in their products. The stock is also cheaper than other companies, which indicates that there is some market uncertainty about Zynga’s future business prospects. This creates an opportunity for investors who believe in Zynga’s future potential.
Zynga is a leading mobile gaming company with a large user base. Mobile gaming usage is on the rise, and Zynga is benefiting from it. Their revenue is expected to grow significantly in the next few years. ..
With Facebook, Zynga has a partnership where their games are connected to customers’ Facebook accounts. With over 900 million active users, that social network gives Zynga access to a massive number of potential gamers. They can also advertise their products directly on Facebook and grow their user base through word-of-mouth marketing.
Mobile gaming is a disruptive technology because it changes user behaviour from using PCs to using smartphones and tablets. Social games are even more disruptive in that they allow users to play games with other people, which provides a better experience than playing against computer-generated opponents. This creates opportunities because mainstream customers typically adopt new technologies faster than early adopters. ..
Long-Term Licensing Agreements
Zynga has a long history of licensing its games to third-party developers. This allows it to gain exclusive rights to specific titles for years at a time, and it recently signed an agreement with EA that allowed it to launch The Ville as a Facebook game. This agreement gives Zynga control over the game’s content and audience, which is important for developing games on Facebook.
This deal gave Zynga full exclusivity over The Sims Social IP until 2014—at which point other publishers could create similar games on Facebook again. This was one of many deals negotiated by CEO Mark Pincus’ friend and partner Don Mattrick—now President of Interactive Entertainment Business at Microsoft—that are likely helping fuel Zynga’s growth.
Zynga has maintained a tight grip on high-quality mobile games by releasing new versions of Farmville 2 and DragonVale. These games are based on former top 20 Facebook apps. This is important because Zynga can control the quality of the games for a longer period of time than other companies.
New Production & Technology
Facebook may be getting all of Zynga’s attention at present, but social gaming is far from its only trick. The company still provides a place for traditional PC gamers to get their fix with titles like Mafia Wars and Farmville—the games that jump started Zynga’s meteoric rise. And while many casual game developers are moving toward downloadable offerings on mobile devices, Zynga seems to be staying put on desktop PCs and laptops; it doesn’t seem likely they’ll completely abandon what made them such an attraction in the first place. Finally, most people associate Zynga with one word: Social.
Zynga has few direct competitors. Their games are fun to play and can be played with friends, they have a large variety of games, they have partnerships with social media platforms, and they have found ways to deal with external issues effectively. Overall, Zynga has many strengths that give them an edge over its competitors and solidify their place in today’s market.
Zynga has a large game library that is constantly generating revenue. Their other games have been successful as well.
Zynga’s apps are available at a discounted price in addition to a wide selection of free games. These discounts vary depending on your location and device, but it is not uncommon for there to be weekly sales offering up to 70% off.
Zynga Game Cards can be purchased in many retail stores and also online. They work with all Zynga games, including Words With Friends, Chefville, Mafia Wars, Farmville and more. You do not need to download any apps or sign up for an account; just enter your unique code into Zynga’s website to access your digital game card(s). ..
