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What was the need for new packaging, and who started it?

Fresh Start is a new detergent that was introduced to help with the cleaning problems caused by cardboard boxes. The detergent comes in powder and liquid form, and it is easy to measure the quantity for washing purposes.

Colgate-Palmolive has decided to change the way they pack their powdered detergent. So, cardboard boxes have been used as new packaging options which are similar to a flat plastic bottle with one handle and a cap. The idea behind this is to make it easier for users to measure the amount of granulated powder they need and pour it into the box accordingly.

General description of the brand

In the late 1970s, Colgate-Palmolive introduced a new line of consumer products called Fresh Start. Fresh Start was designed to appeal to a new generation of consumers who were looking for high-quality products that could be produced at home. The company was based on the idea that people could produce their own personal care products, and that this would be more cost effective than buying from a store.

On July 12, 2005, Colgate-Palmolive company sold its heavy-duty North American laundry products to Phoenix Brands LLC. This transaction includes the sale of the ‘Fresh Start’ detergent brand also. ..

Phoenix Brands LLC 

In 2010, Phoenix Brands LLC was acquired by Lincolnshire Management, which included brands such as Brands, Manufacturing, and Property Planning. The company’s products were no longer being sold.

Some facts about Fresh Start Laundry Detergent

The Fresh Start detergent is designed to work on all four washes such as food, oil, body stains, and obvious impurities. It is also the first powdered cleaning detergent to come with a plastic bottle.

Fresh Start is a new liquid detergent that combines the best anti-pollution ingredients and the best anti-greasy ingredients to help clean clothes and prevent oversudsing problems. It is safe for all types of fabrics and operates at all temperatures according to the weather.

Advantages of this innovation

The new packaging has reduced the risk of contamination and the amount of cleaning wasted. So it provided easy use of detergent. Thanks to its new and innovative packaging, the brand gained the nickname “Fresh Start” and had a large population in the supermarket and the consumer market also gained success due to its unique, easy, and effective packaging.

The packaging of the cardboard box was fragile and easily torn, but Fresh Start was a plastic bottle that reported durability. ..

The Fresh Start cardboard box packaging is not weatherproof, and water and other liquids will overflow and weaken the box. The liquid can also seep into the cardboard box and damage the contents, so Fresh Start solved this problem too.

Fresh Start laundry detergent is a low-temperature formula that leads to cleaning and washing clean clothes. The packaging, quality, and avoiding oversudsing make it one of the best in the last 30 years.